mxmtoon,
dusk
EP Campaign
Creative Direction for mxmtoon's EP, dusk. I conceptualized, managed, and oversaw all creative elements, including but not limited to overarching campaign vision, album art art, music videos, visualizers, photoshoots, wardrobe, merch, hair and make up, website, tour visuals and more.
Dusk is the first part of the dual EP, dawn and dusk. With the music written during the early throes of the pandemic, the album explores the dreamy, introspective side of inner growth and self-reflection. We created a visual system that expresses this system with cool tones and a lunar-rising theme, in contrast to the the warmer, solar-rising themes of dawn.
SAY HELLO •°SAY HELLO •°SAY HELLO •°SAY HELLO •°SAY HELLO •°