Proactiv
Campaign, Brand Refresh
Next-gen agency, PRZM, tapped me to help develop Proactiv's multi-channel brand refresh to appeal to a wider brand audience, including Gen Z and Gen X. Alongside Creative Director & Copywriter Kaity Wong, we wrote the scripts and developed the storyboards for 12 TVCs and created the look, feel, and copy for product photography and multi-level marketing. For the brand refresh, we opted for natural light, fresh faces, real skin, rounded edges and poppy colors to give the brand a humanistic, youthful feel. TVCs produced by Los York Films.
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