Morgan_Gruer_Rock__Candy_2Morgan_Gruer_Rock__Candy_2

Project
Fabrizio de André: Chocolate Packaging

Role
Package Design
Illustration

Brand Identity

Press
Packaging of the World

 

The brief was to create a series of candy bar packages for Italian musician, Fabrizio De André. Each chocolate bar represents a different album; the color, pattern, and type of chocolate reflect the mood, lyrics and origin of the specific album. The hand-drawn illustrations and textured linen paper create a personal experience for each viewer who picks up the chocolate bar.

Each bar was printed with only one sheet of letter-sized paper and two colors to reduce waste and costs.

Morgan_Gruer_Rock__Candy_1Morgan_Gruer_Rock__Candy_1
Morgan_Gruer_Rock__Candy_3Morgan_Gruer_Rock__Candy_3
Morgan_Gruer_Rock_Candy_4Morgan_Gruer_Rock_Candy_4