mxmtoon,
dawn
EP Campaign
Creative Direction for mxmtoon's EP, dawn. I conceptualized, managed, and oversaw all creative elements, including but not limited to overarching campaign vision, album art art, music videos, visualizers, photoshoots, wardrobe, merch, hair and make up, website, tour visuals and more.
Dawn is the first part of the dual EP, dawn and dusk. The album explores the warm, optimistic extroverted path of growing into yourself. We created a visual system that expresses this system with warm tones and a solar-rising theme, in contrast to the the cooler, more introspective, lunar themed, dusk.
SAY HELLO •°SAY HELLO •°SAY HELLO •°SAY HELLO •°SAY HELLO •°